Word of mouth marketing doesn’t sound like much, but it’s actually the most important subtle form of customer acquisition that you’ll ever contend with.
Did you know that over 90% of consumers trust recommendations from friends and family over all other forms of paid advertising?
For the longest time there has been a focus on numbers and figures, but where your real focus should be going is: how can we turn general consumers into long-term, loyal customers? It’s not enough to have a million followers on Twitter – anyone can press a like button, but only the dedicated will actually interact with your page.
It’s no wonder that campaigns involving influencer marketing or experiential marketing have exploded in recent years. According to the Digital Marketing Institute, 74% of consumers trust social media networks to guide purchasing decisions. So, just use Facebook ads! Well, that won’t help, since 40% of consumers also use ad-blocking technology. But how do you get on their feeds without ads?
Talk to those they trust! Consumers are influenced most by family and friends so when creating a marketing campaign be sure to create engaging experiences that will invoke a personal and positive response towards your brand. Tell a story that your consumers will want to share with their family, friends, and the world!
Consumers value content! With so much available at our fingertips, our audience will always want that next media hit. Keeping up with your socials is not just important for business: it reminds people of your brand on their feed, it keeps them engaged, and it helps to reach your SEO goals.
Social media photo booths have made a powerful resurgence in recent years in marketing campaigns and for good reason! They tap into our obsession with social media and create an engaging and memorable experience that is instantly shareable. Did you know, according to Brandwatch, the internet has 4.54 billion users and that 3.725 billion of those are active social media users! According to Hootsuite, 71% of the Australian population have active social media accounts! That’s a massive market you want to cash in on and social media photo booths are a great way to do that.
Consumers value experience over materialism! Maybe it was Marie Kondo or maybe it was too many episodes of Hoarders, but consumers are moving towards more minimalistic lifestyles and, as such, are valuing quality over quantity, sustainability over price, and experience over material goods. This doesn’t mean you need to be hosting a party every week (especially in the current climate) but it does mean you’ll get more mouths talking if you get them involved in something bigger than themselves: an exhibition, an awareness project, a gala, a game, a social media activation or even a digital treasure hunt. The possibilities are as endless as your imagination!
At Brand Activation Marketing we are dedicated to bringing your new age marketing to life! Enquire today for a quote or to book an event!