Social media management is an essential and ongoing marketing strategy. It’s no wonder, what with people spending on average 3 hours a day on their preferred platforms, that businesses report a whopping 73% success rate with social media marketing. If you’re not doing it, you may as well not be marketing at all.
The next question then, is where and how?
Social media photo booths are a fun, effective and easy way to infuse some social media marketing into your next brand activation. But what is a Social Media Photo booth? Basically, it’s a photobooth that connects your users to social media sites such as Twitter, Instagram and Facebook via a customisable micro-site while using the booth. Your guests can upload their photos with your branding attached online straight from your event installation! But that’s not where the marketing ends for you.
Hashtags are one of the most important parts of social media influence: they determine who sees your pictures, they convey information about the location, business and brand message, and they are vital for SEO. Custom hashtags let everyone know who you are, where your customers were, and what you stand for. But be careful: too many hashtags or not enough editing could be a #disaster!
Microsites are used to highlight specific campaigns and may have a variety of functions: to tell a story, to call to action, to attract specific buyers, or to accompany your offline activity. In this case, it can be whatever you want! Need to direct consumers to your website? Want them to post using your unique hashtag. All these can be added into the microsite to help push your brand further.
Embedded hashtags, meta descriptions, links, gifs, images and more are incredibly useful for SEO and will add the extra oomph your social media needs.
Social Media Photo Booths are also able to collect analytics from your event such as email, mobile numbers and shares! Not only that but you can add in a customised survey if you would like to collect any other additional information from your guests using the booth!
Let’s not forget about the photo booth itself! Our photo booths come with so many fun and engaging features like filters, interactive canvases, overlays, digital props, stickers, templates, green screen and more! Best of all, it’s completely customisable! If you can think it, we can make it. Our booths are
easy and fun to use, and our staff are professional and approachable. A Social Media Photo booth will make a great addition to whatever experience you’re planning.
We’re marketing to the online world and staying relevant in the everchanging digital landscape. If you want to keep up, stay tuned and watch this space for more!